Marketing

It’s hard to run out of ideas to write about, but it’s easy to run out of ideas worth writing about. At a certain point, the object of your writing becomes less fixated on producing content, and more focused on producing content which pushes your brand. I can write about everything, but I can’t write about just anything.

As you plumb the depths of a topic, you hit a wall where your understanding isn’t high enough to progress.… Read the rest

I’ve worked as a freelancer for over a decade in various capacities. I hustled before it was really a thing. It wasn’t so much a desire as it was a necessity. While I’ve done many different freelance jobs, none of them have delivered so many harsh lessons as rapidly as the world of ghostwriting.

Almost every job has its skeletons in the closet, but ghostwriting feels like a boneyard by comparison.… Read the rest

A new platform isn’t just a way to be heard, it’s a way to represent a new voice for yourself. I don’t just write for money, I write because I love to do so. That being said, I still need money to live.

Each platform and distribution method is going to have a different audience and a different niche. Everything from the user base to the management is going to impact the profitability and success of the platform for you and in general.… Read the rest

There are plenty of times you have to try and market something which is just plain boring to the majority of people. How do you handle the brand wanting to expand and try to sell outside of a niche? While your widget may get 21% more foobars per cycle than the nearest competitor, what does this mean to a wider audience?… Read the rest